This report has been commissioned by the New Zealand Forest Owners Association and New Zealand Farm Foresters Association funded by the Forestry Growers Levy Trust. These entities are looking to facilitate a better understanding of the role of forestry in the New Zealand economy, environment, and society. Our main focus is on the planting, silviculture, and harvesting that occurs on site. However, we do examine some of the ancillary services such as logging trucks, port service workers, and refer to processing, exporting, the domestic market and its economic contribution. This report sets out the data available and approaches that can be potentially taken to systematically collect data and to illustrate forestry's economic potential and facilitate further understanding (e.g. environmental statistics).