Apple industry gained millions through science and marketing - NZIER Insight 36
June 26, 2012
Consumers, supermarkets and distributors in Germany and the United Kingdom have been demanding reduced chemical use on fruit. The innovative growing programme ‘Apple Futures’ brought scientists and growers together to figure out how to reduce sprays and residues while producing export-quality fruit. Analysis from NZIER found that the research programme preserved between $25m and $35m per year of industry net income from 2008 to 2011, at a research cost of $3.2m. In just four years, the apple industry earned up to an extra $113m by reducing chemical residues to one-tenth of the maximum set by the European Union.