---
title: Demographic change a force that firms ignore at their peril - NZIER Insight 37
description: New Zealand's population is ageing – confronting firms to respond to the opportunities an ageing population brings. The most successful firms will need to
---

[Latest publications | NZIER ](https://www.nzier.org.nz/publications)

# [Demographic change a force that firms ignore at their peril - NZIER Insight 37](https://www.nzier.org.nz/publications/demographic-change-a-force-that-firms-ignore-at-their-peril-nzier-insight-37)

 Written by [Admin](https://www.nzier.org.nz/publications/author/admin) | July 18, 2012

New Zealand's population is ageing – confronting firms to respond to the opportunities an ageing population brings. The most successful firms will need to have a clear understanding of the impacts of demographic change on not just consumer demand, but also the supply side of business. This means putting in place strategies to address the impact of ageing on the make-up of the workforce, succession planning and where new ideas will come from.

[View full post](https://www.nzier.org.nz/publications/demographic-change-a-force-that-firms-ignore-at-their-peril-nzier-insight-37)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Admin"
  },
  "dateModified" : "2022-04-26T22:01:33.001Z",
  "datePublished" : "2012-07-18T00:00:00Z",
  "headline" : "Demographic change a force that firms ignore at their peril - NZIER Insight 37",
  "image" : {
    "@type" : "ImageObject",
    "height" : 60,
    "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
    "width" : 60
  },
  "mainEntityOfPage" : "https://www.nzier.org.nz/publications/demographic-change-a-force-that-firms-ignore-at-their-peril-nzier-insight-37",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Latest publications"
  }
}
```